Product
Designer.

Concept Work

This client wanted an app that would not only track your health and fitness, but integrate social components and encourage user engagement.

Wellable provides users with access to a vibrant online community where they can connect with others who share similar health goals and challenges. Curated  personalized news feed, tracks various aspects of the user’s activity to provide insights into their overall health and well-being.

Cloud vm platform

The client has tasked our team with developing a comprehensive virtual machine cloud-based service capable of housing their entire media content library and data. Additionally, they require scalability to enable subleasing the platform to other partners and monetizing their services.

Promotional Branded App

Virgil’s Root beer wanted to create an app to promote their latest products and keep customers up-to-date with exciting news. We created an app that would use image recognition to identify the letter or code under the cap and redeem for prizes. The app also included Virgil’s twitter feed, a store locator, and the ability to scale into other functions.

Concept Redesign

Looking at the current Dell site, I wanted to rebalance the visuals / communication. I also broke away from the repeated structure of their current build.

Redesigned the header to push the imagery and lifestyle of the brand. I Condensed a lot of repetitive visuals into interactive components. I scaled up imagery to convey importance and relevance as well.

Concept Redesign

Looking at the current Samsung site, I wanted to punch up and add more focus and emphasis to their products.

As their current site has more of a small and even feel across the board, I felt like they could add more excitement and alluring imagery to their landing page.

Overall simplified the elements and arranged them into intractable components. Elevated the overall tone to reflect a more high end brand. Recreated product visuals to add some elegance and elevate the quality of the products as well. Added A.I. voice to language parser for a simplified search experience.

I’ve been working on a wide array of projects for various clients for about two decades. Having cut my teeth on print design and promotions, I eventually moved onto 360 marketing, which exposed me to a variety of design pillars such as web/app, environmental, video and overall experiential design.

Every project is unique but the bottom line is all the same, maximum impact. When I’m not home-brewing beer, or playing retro video games, I’m designing creative solutions to creative challenges.