case study: app

virgil’s root beer


Role

Concept, Art Director, UI / UX Designer

Summary

An app that can promote their latest products, integrate current and future promotions and keep the user up-to-date with their latest news.

task at hand


Virgil’s Root beer wanted to create an app for their customers to interact with and promote their latest products. We created an app that would use image recognition to identify the letter or code under the cap and redeem for prizes. The app also included Virgil’s twitter feed, a store locator, and the ability to scale into other functions.

Wireframes

Log in screen, top level landing, store locator

visual design mockups

Log in screen, top level landing, store locator

wireframes

How it works, image recognition, image verify 

visual design mockups

How it works, image recognition, image verify 

wireframes

Your letter vault, completed letters, redemption screen 

visual design mockups

Your letter vault, completed letters, redemption screen 

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