Lead UI / UX designer for Virgil’s root beer mobile app

Virgil’s Root beer wanted to create an app for their customers to interact with and promote their latest products. We created an app that would use image recognition to identify the letter or code under the cap and redeem for prizes. The app also included Virgil’s twitter feed, a store locator, and the ability to scale into other functions.

responsibilities

Art Direction, UX, Wireframe, Prototype

creative visuals

I wanted to create something light, fun, playful, inviting. Also, giving it a welcome feel to the user promoting ease of use.

animated mock up

This was created to showcase animations, flows and overall UX to the stakeholders.

the impact

%

90 day user retention

Monthly active users

daily prizes awarded

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