Designed the Launch of brisk + star wars regional event

Concept and launch a regional tour promoting the partnership between Brisk Tea and Star Wars Episode 1 3D. Engage customers to download the mobile app in order to compete for Light Side vs Dark Side. We were given 3 weeks.

responsibilities

Concept, art direction, oversee all touch points for brand / promotion consistency.

sizzle reel

the impact

The Brisk x Star Wars Episode 1 3D Northeast regional tour successfully engaged tens of thousands of fans across key markets, driving strong brand awareness, 75,000+ product samples, and 50,000+ Brisk Saber downloads, while generating social impressions and boosting Brisk Tea sales in the region.

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Brisk Tea Sales Increase in Target Markets

activations across malls, movie theaters, and college campuses.

Total Attendees across all regions

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